CEO & Founder Adrian Mutton Featured in the Business Matchmaker
In the latest edition of the Business Matchmaker, an online magazine focused on India-US business, CEO & Founder of Sannam S4, Adrian Mutton discusses his own entrepreneurial journey of market entry into India, establishing a business which now helps over 350 international organizations enter and succeed in the Indian market. In this article Adrian depicts his first encounters with India in the early 1990’s and how went on to establish and build Sannam S4 to become a leading market entry service partner to small to medium sized businesses, large corporations, government agencies, trade associations and universities and colleges in India and beyond.
Adrian Mutton’s introduction into India began teaching English in Northern India in 1992 at the age of 18. He quickly developed a fondness and understanding of his new home and decided to start his own educational tour agency for British students to experience India. After a few years of leading student groups around India, Adrian exited his business to join a growing tech company where he was tasked to open offices around the world. After seeing how difficult it was to open branch offices in a foreign country, in 2008 Adrian decided to relocate to New Delhi and start his own company, “Sannam S4” to address these challenges by helping businesses get on their feet in India and other international markets.
Sannam S4 has since expanded to deliver its services in twenty other global markets. Sannam S4 is it’s own international market entry success story now growing at over 25% annually. As the company continues to expand, Adrian has his sights on further international expansion continuing to deepen Sannam S4’s capabilities in assisting the world’s leading corporations, universities, institutions, and organizations to Explore, Enter, and Expand into dynamic markets.
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