Sentiment Analysts

Key Highlights:

  • Sannam S4 Education team outlook
  • Students outlook during the current situation
  • Education Stakeholder outlook
  • Agent Outlook
  • Overall Sentiment of the Education Market
  • Current Focus
  • Key Challenges
  • Experience/ Learnings from Online Agent Fairs
  • Top most Student queries
  • Support extended by Institutions

Published weekly, the COVID-19 education team sentiment snapshot highlights information drawn from a survey conducted every week in an effort to gather on-ground intelligence from our education team to assist all our stakeholders (students, Universities, Agents etc.) in preparing for the uncertainty surrounding the ongoing COVID-19 situation. This snapshot presents the insights from a survey conducted with our on-ground education team in India from May 5 – 8, 2020 and captures how the sentiments have evolved since past week. All of our survey results have come in after further extension announcement of the lockdown in India till 17th May, 2020.

We surveyed 47 of our in-country representatives for various Universities across Australia, Canada, New Zealand, the United Kingdom, and the United States of America.


COVID-19 Respondents by Country wise


Key Findings from our survey


Education Team Outlook:

Uncertain (40%),

Neutral (40%),

Positive (17%),

Negative (3%)


Student Outlook:

Uncertain (55%),

Neutral (23%)

Positive (13%),

Negative (9%)


Education Stakeholder outlook:

Uncertain (51%),

Neutral (29%),

Positive (14%),

Negative (6%)


Agent Outlook:

Uncertain (40%),

Neutral (30%),

Positive (14%),

Negative (16%)


Overall Sentiment of the Education Market:

Uncertain (64%),

Neutral (25%),

Positive (7%)

Negative (4%)


Uncertainty is still a prime sentiment, however, the negative outlook has reduced from the past weeks.

  • The major focus of the education team this week has been Planning and Conversion (64% each). Engaging stakeholders (62%) is still an important focus area for the team along with focus on Agent Training (%) on how to manage the current situation since the market dynamics are evolving rapidly.
  • The Education Team indicated spending 40-60% of their time this week on Engaging Stakeholders and Planning, while the remaining time was spent on Conversion, Agent Fairs and training.
  • Is the market ready to accommodate the current challenge? We are almost there, with 85% of the education team suggesting that more than 25% of the agent fairs are now online, indicating continuation of positive shift of the market to address the current situation. However, 47% of the education team indicated that only a limited number of agents are organising the majority of the online fairs.
  • 83% of our education team has attended more than 5 agent fairs online and 17% of the team indicated attending 1-5 online agent fairs since the lockdown. 15% of the team attended more than 4 online agent fairs in the last week alone.
  • Experience/ Learning from online Agent Fairs: 37% of the education team indicates that the online agent fairs are efficient and convenient. 28% of the team also suggests that the online fairs are less effective than 1-on-1 counselling while the 39% of the team disagrees and indicated online fairs are more effective or as effective as 1-on-1 counselling. 21% of the team also indicated that the turnout to the online agent fairs is low. However, the students attending the fair are more focused (43%).
  • Suggestions to improve online Fairs: 68% team indicated improving the pre-counselling of students for improving the overall efficiency and effectiveness of the online fairs.  25% team also suggests that the fairs should have group counselling slots along with individual dedicated time slot for each student (34%). 30% of the team also indicated a need for training all stakeholders before the event for the online fairs to be more effective.
  • For reaching out to students for undergraduate programs, 32% of the education team is focussing on special agent events, 19% on career seminars by counsellors and 17% by career platform for schools. Team is also reaching out to students through university portals, school counsellors and webinars in association with Education USA.
  • Key Challenges: Uncertainty around intake/Visa (79%) and Student queries around impact of COVID-19 (77%) continue to be key challenges for the team to address along with delay in results (55%).

Top queries from students:

Weekly Sentiment analysis - Top queries from students:

Our team continues to notice an increase in deferral/ refund related queries/requests (79%) this week as well. University Preparedness for COVID-19 (70%) along with Visa related queries (64%) are important concerns for students. Students are increasingly raising extension requests (54%) along with a significant number of students being concerned with the impact of online classes on the degree (64%). In order to address these challenges, 19% of the institutions are now offering online start for the upcoming intake, while the remaining institutes are still undecided.

This week, we will also share a consolidated report on how the education team and agent sentiments have evolved in the last 4 weeks.

Stay Tuned and Be Safe!

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