Sentiment Analysis

Key Highlights:

  • Student outlook during the current situation

  • Education Stakeholder outlook

  • Agent Outlook

  • Overall Sentiment of the Education Market

  • Current Focus

  • Key Challenges

  • Top most Student queries

  • Support extended by Institutions

Published weekly, the COVID-19 education team sentiment snapshot highlights information drawn from a survey conducted every week in an effort to gather on-ground intelligence from our education team to assist all our stakeholders (students, Universities, Agents etc.) in preparing for the uncertainty surrounding the ongoing COVID-19 situation. This snapshot presents the insights from a survey conducted with our on-ground education team in India from April 27 to May 1, 2020 and captures how the sentiments have evolved since past week. All of our survey results have come in before further extension announcement of the lockdown in India till 17th May 2020.

We surveyed 49 of our in-country representatives for various Universities across Australia, Canada, New Zealand, Switzerland, United Kingdom and United States of America.

Key Findings from our survey:

Student Outlook:

  • Uncertain (51%)
  • Neutral (31%),
  • Positive (12%)
  • Negative (6%)

Education Stakeholder outlook

  • Neutral (47%)
  • Uncertain (31%)
  • Positive (20%)
  • Negative (2%)

Agent Outlook

  • Neutral (42%)
  • Uncertain (38%)
  • Positive (14%)
  • Negative (6%)

Overall Sentiment of the Education Market

  • Uncertain (49%)
  • Neutral (33%)
  • Positive (10%)
  • Negative (8%)

Uncertainty is still a prime sentiment, however, the negative outlook has reduced from the past weeks.

  • The major focus of the education team this week has been Student Counseling and Conversion (68% each). Agent Fairs (60%) is still an important focus area for the team along with a focus on Planning (47%) on how to manage the current situation since the market dynamics are evolving rapidly. 
  • The Education Team indicated spending 40-60% of their time this week on Engaging Stakeholders and Planning, while the remaining time was spent on Conversion, Agent Fairs, and training.
  • Is the market ready to accommodate the current challenge? We are almost there, with 90% of the education team suggesting that more than 25% of the agent fairs are now online, indicating a continuation of the positive shift of the market to address the current situation. However, 57% of the education team indicated that only a limited number of agents are organising the majority of the online fairs.
  • 84% of our education team has attended more than 5 agent fairs online and 16% of the team indicated attending 1-5 online agent fairs since the lockdown. 41% of the team attended more than 4 online agent fairs in the last week alone.
  • Experience/ Learning from online Agent Fairs: 41% of the education team indicates that the online agent fairs are efficient and convenient. 22% of the team also suggests that the online fairs are less effective than 1-on-1 counselling while 33% of the team disagrees and indicated online fairs are more effective or as effective as 1-on-1 counselling. 31% of the team also indicated that the turnout to the online agent fairs is low. However, the students attending the fair are more focused (31%).
  • Suggestions to improve online Fairs: 57% team indicated improving the pre-counselling of students for improving the overall efficiency and effectiveness of the online fairs.  41% team also suggests that the fairs should have group counselling slots along with individual dedicated time slot for each student (35%). 29% of the team also indicated a need for training all stakeholders before the event for the online fairs to be more effective. 
  •  For reaching out to students for undergraduate programs, 36% of the education team is focussing on special agent events, 24% on career seminars by counsellors and 14% by career platform for schools. The team is also reaching out to students through university portals, school counsellors and webinars in association with Education USA. 
  • Key Challenges: Uncertainty around intake/Visa and Student query around the impact of COVID-19 (82% each) continue to be key challenges for the team to address along with the delay in results (45%).
  • What do our students want to know? Our team notices a further increase in deferral/ refund related queries/requests (79%) this week. University Preparedness for COVID-19 (70%) along with Visa related queries (60%) are important concerns for students. Students are increasingly raising extension requests (55%) along with a significant number of students being concerned with the impact of online classes on the degree (55%) and delay in results (49%) 
  • Support from Institutions: The majority of the institutions (64%) are providing quick/ regular updates to the students. The majority of the institutions are also providing continuous support on how to manage the ongoing situation (62%)

Top queries from students:

Support provided by Institutions:

Most of the student concerns are still around University Preparedness for COVID-19 (70%) and majority of the institutions (64%) are continuing to provide quick/regular updates to students to address these concerns. This week, we noticed the highest number of deferral or refund related queries from students (79%). The impact of online classes on the degree (55%) is still a pressing concern for our students. Majority of the institutes (62%) are supporting our education team on how to manage the ongoing situation and have given advisory and set up response teams (35%) along with institutes increasingly providing access and support for digital tools (55%) to address student concerns in a timely manner.

This week, we will also share how agent sentiments have evolved from our initial findings.

Stay tuned and be safe!

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