fbpx

Published biweekly, the COVID-19 education team sentiment snapshot highlights information drawn from a survey conducted every two weeks in an effort to gather on-the-ground intelligence from our education team to assist all our stakeholders (students, Universities, Agents, etc.) in preparing for the uncertainty surrounding the ongoing COVID-19 situation. This snapshot presents the insights from a survey conducted with our education team in India from October 27 – November 8 and captures how the sentiments have evolved in the past two weeks.

We surveyed 34 of our in-country representatives for various Universities across Australia, Canada, New Zealand, the United Kingdom, and the United States of America


Key Findings

 Education Team Outlook

  • Uncertain (35%) 7%
  • Neutral (41%) 8%
  • Positive (15%) 3%
  • Negative (9%) 4%

Student Outlook

  • Uncertain (46%) 7%
  • Neutral (24%) 10%
  • Positive (15%)  1%
  • Negative (15%)  4%

Education Stakeholder outlook

  • Uncertain (39%)  4%
  • Neutral (43%) 2%
  • Positive (12%)  2%
  • Negative (6%)  2%

Agent Outlook

  • Uncertain (32%)  6%
  • Neutral (43%) 2%
  • Positive (11%)  2%
  • Negative (14%)  2%

Overall Sentiment of the Education Market

  • Uncertain (38%)  8%
  • Neutral (35%) 3%
  • Positive (12%)  4%
  • Negative (15%)  7%

Top Student Queries

  • The major focus of the education team these past two weeks has been Student Counselling (85%), Conversion (74%), Agent Fairs (77%),  Planning/Research (62%), and Engaging Stakeholders (56%)
  • The Education Team indicated spending 40-60% of their time these past two weeks on Student Counselling, Engaging stakeholders, Planning/Research, Agent Training, Agent Fairs, and Conversions
  • 71% of our education team attends  1-2 agent fairs daily
  • Cumulatively, 35% of our education team have done 2-4 events in the last two weeks,  while 21% have done 8-10 events and 3% have done more than 15 events in the last two weeks
  • 59% of the team has also organised more than 5 online interactions in the past two weeks alone to engage all the stakeholders. 44% of our team also participated in panels in the past two weeks.
  • For reaching out to students for undergraduate programs, 47% of the education team is focussing on special agent events, 18% by career platform for schools and 15% by career seminars by counsellors
  • 35% of the education team suggests that one of the major challenges for online events is that there are so many of them to attend. This according to them is also contributing to their and student’s fatigue (26%). 20% of the them also suggests that the quality of students attending the event is not very good either.
  • We noticed an increase in the number of Deferral/refund related queries/requests (79%), University’s preparedness for COVID-19 (71%) and queries regarding Visa (66%)
  • In order to address these challenges, institutions are providing quick/regular updates to the students and our agents suggest 53% of the institutions have also started offering online start while 33% have started offering a hybrid delivery of programs, for the upcoming intake
  • 50% of the education team suggests 0-20% of their pipeline will start online in 2020 and transition to campus next year
  • The education team suggests that Canada (29%)New Zealand (29%), USA (18%) and UK (18%) have done a good job of managing and communicating around the impact of COVID-19
© 2008-2021 Sannam S4 | Sitemap | Privacy Notice