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Doing Business in India Guide - Launch Event guide Banner_draft v1

On February 18, 2021, the US India Business Council (USIBC) launched the Doing Business in India Guide, a joint effort by Nishith Desai Associates and Sannam S4 to provide businesses and organizations with a comprehensive resource outlining the key legal, operational and compliance aspects of entering and expanding into India.  We encourage our colleagues and friends in the field to use this Guide as a reference.  Our aim will be to update this Guide on an annual basis given the dynamic nature of doing business in India.

See the Foreward from our Founder and CEO, Adrian Mutton, in the Guide:

The 21st Century Opportunity

Predictions by the UN’s Population Division suggest that by 2027 India will surpass China as the world’s largest population.  By 2050, India will become the world’s second-largest economy, after China and directly ahead of the United States, reports suggest. Regardless of the impact of the coronavirus pandemic, India will make an indelible mark on the 21st Century and, given geopolitical forces in the region, India’s partnership with the United States will become stronger both strategically and economically.

Recent efforts by the Indian Government have improved the ease of doing business in India, making the market more accessible to foreign investors, businesses and organizations interested in expanding their products, services, and missions in the Indo-Pacific Region.  India’s ranking in the World Bank’s Ease of Doing Business Index currently sits at 63, a remarkable leap forward of 79 positions in just five years.  Technology, service and manufacturing modernization is at the forefront of India’s growth.  Significant measures have been taken to bring business administration e.g. registrations and tax filings onto digital platforms, streamlining processes and reducing opportunities for graft.

While India’s investment promotion body, Invest India, continues to implement significant measures to attract investment, India can be a complex country to outsiders. Each of India’s states are attractive (and large) markets unto themselves, many with their own distinct cultures, language and consumer preferences. Along similar lines, the British economist Joan Robinson also famously observed: “Whatever you can rightly say about India, the opposite is also true.”  A one-size-fits-all approach rarely works for India challenging companies to localize their products and services in order to capture meaningful market share.  Receiving clear guidance and practical advice and support while also investing the necessary time and resources to understand the market is essential to succeeding.

As an India specialist market entry firm, our role is to provide the on-the-ground, practical support our clients need to effectively deal with the many nuances of doing business in and across the country.  Our trusted local advice is backed by our expert in-house implementation capabilities, ensuring that our clients have a consistent and dependable partner by their side to ensure they make the most of this dynamic and exciting market. From pre-market entry planning to deal with the administration of establishing a local presence and preparing to scale, through helping with the hiring, firing and retention of talent and identifying your best route to market, our US and local India teams will work hand-in-hand with you to mitigate risks and ensure you are well placed to succeed.

We are proud to partner with Nishith Desai Associates and the US India Business Council to release this Doing Business in India Guide.  Thank you to all of my colleagues and the Nishith Desai Associates team for their thoughtful inputs.  Our aim is that this Guide can be a resource to the many American businesses and organizations interested in participating in this 21st Century opportunity.”

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