Zoë has over 15 years’ experience in the international education sector, including periods in the TEFL industry in the UK and abroad; US study abroad and exchange; international student recruitment; pathways marketing; independent schools; and international education consultancy.
Over the years, she has created and delivered strategic and tactical recruitment plans in almost 20 culturally diverse markets and has developed particular expertise in marketing communications.
Zoë’s first job was with the British Council in Dakar, Senegal, and she has been a regular visitor to, and observer of, the continent ever since. During her career she has led international recruitment activity in Nigeria, Ghana and Kenya for universities and schools, served as West Africa Regional Specialist for the UK government’s Chevening Scholarship and undertaken pro-bono consultancy work for a telemedicine charity in Zambia.
She holds an MSc from Cass Business School, where she focused on nonprofit-corporate partnerships.