Leading International Market Entry and Expansion firm Sannam S4 Inc. appoints New Director of Education for its International Education Division in North America

Washington D.C. , April 10, 2017

Krista Northup


Building on its recent expansion in the United States, Sannam S4 announces the appointment of Krista Northup as its new Director of Education, International Education Division, North America.

With the focus of providing enhanced support to US institutions with their international student recruitment, partnership & research, compliance and alumni activities and to provide in-country expertise to international institutions seeking to increase their engagement with the US higher education sector, Ms. Northup joins Sannam S4 to spearhead its North American strategy.

Ms. Northup joins Sannam S4 from the Cambridge Education Group (CEG) where she was Director of University Partnerships.

Prior to CEG Ms. Northup was Director of International Recruitment and Agency Operations at SUNY, which followed three years as the North American Regional Manager for the University of Melbourne.

“We are delighted Krista will be leading Sannam S4’s North American Education Operations” says Lakshmi Iyer, Executive Director, and Global Head of Education at Sannam S4. “There is tremendous interest in Sannam S4’s international support model from North American higher education and community colleges operating and recruiting internationally. The environment created by geopolitical developments around the world is also prompting a surge of activity from our British, Irish, Canadian and Australian client base to develop stronger engagement strategies with the United States, which Krista is uniquely able to advise on with her deep experience and knowledge of the international higher education landscape.”

Commenting on her appointment Ms. Northup said “I’m thrilled to be joining the Sannam S4 team.  Today the world of international education is facing a number of new and complex challenges and it’s clear that Sannam S4 is well positioned to provide solutions and strategies that align with the internationalization missions and objectives of higher education institutions around the world. The success, innovation, and dedication of the global Sannam S4 team is what attracted me to this position and I very much look forward to contributing”.

Sannam S4’s Washington D.C. based Founder and Chief Executive Adrian Mutton highlighted the continued expansion of the company and its investment in its education division “Sannam S4 is proud to represent many of the most globally ambitious and active universities, vocational training colleges and education focused institutions who choose to partner with Sannam S4 for their international support needs in setting up local representative offices, identifying partners and research opportunities, managing the compliance of operating internationally and in driving growing and sustainable international student recruitment agendas. Krista is a tremendous addition to our leadership team as she has true hands on international experience in all of these areas. She will be a valuable resource to both our domestic US and international client base” says Mutton.

For more information contact us:

Adrian Mutton

Founder & Chief Executive Officer

Cindrela Arthur

Head of Marketing & Events
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