Adapting to the New Normal, Delivering Solutions where and when our partners need us the most.

Founded in 2008, Sannam S4 is a high-growth International Market Entry services organization operating in over twenty countries. Sannam S4 has supported more than 85 international universities – 10 of which are in the world’s top 25 by QS Rankings 2020 – with their international recruitment, admissions, and enrolment efforts.

During COVID-19, Sannam S4 introduced its “Digital Demand Generation” to address the immediate needs of our clients in response to the travel ban across cities & countries and enabling institutions to meet international student recruitment objectives while navigating the “new normal”.

The pandemic has hampered traditional lead generation activities which, in turn, has impacted student conversions and enrolments. Sannam S4’s Digital Demand Generation will fill this lead generation gap and open a new approach to international student recruitment.

Sannam S4 pioneered the Market Entry concept in 2008 and is the industry leader. In the past five years alone, Sannam S4 has assisted over 350 organisations from USA, Canada, Ireland, UK, Australia and New Zealand to successfully Explore, Enter and Expand into India, Malaysia, USA, UAE, Mexico, Brazil, Europe, Nepal, China, Japan, Bangladesh, Hong Kong, Vietnam, Singapore, and Indonesia.

Our Expertise in Digital Demand Generation


With our Digital Demand Generation Services, universities can –

Global Partner For Local Expansion

Digital – now the new “traditional”

Sannam S4 already offers a “traditional” service from lead generation to conversion. In the COVID-19 era, where traditional channels have been hampered, Sannam S4’s new Digital Demand Generation services can help you fill this lead generation gap by offering Digital solutions to support the recruitment efforts of our partners and designated teams on the ground. This service is envisaged as an additive layer to the work done by in-market representatives.

The New Normal: In the COVID-19 era, “personal” lead generation activities are significantly hampered, impacting student conversion and reducing intake potential. Sannam S4’s new Digital Demand Generation solution can help you fill this lead generation gap.


Our Approach 

  1. Customize a Solution: Every institution has different needs. Sannam S4’s experts understand these needs and customize solutions to deliver the desired results
  2. Research: Leverage proprietary research and sector expertise of Sannam S4 to curate a detailed strategy to meet your objectives
  3. Strategic Market Solutions: Sannam S4’s team of practitioners input into market strategies ensuring diversification of channels, lowering risk, and increasing the effectiveness
  4. Innovate & Deliver: Build and run targeted campaigns including visual and creative aspects and maximize in-market stakeholders
  5. Monitor, Optimize, Repeat: All campaigns are monitored in real-time and optimized to deliver the best ROI

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